Every now and then I’ve had some unexpected projects come across my desk, but this next one is probably the most randomly weird. A few weeks after finishing my StreetART box, Jive Obelisk, I get an email from a dude (Nate Kogan, who turns out to be an amazing artist himself – http://www.natekogan.net/) saying he walked by the work and really dug it, and how would I feel about coming up with an original concept for a designer sock?
I started to dabble in clothing a while back under my Gruv Boomerang label and am generally drawn to the idea of producing on Tees as it’s relatively cheap, fun, and gets your art out there in a public and approachable medium, but I never thought I’d actually get something of mine manufactured, so this is a really bananas thing! (For your reference, the single Tee I made with Gruv Boomerang logo, below.)
The founding idea behind Huely Socks (“hue” as in “colour”), the enterprising engine behind it all, is a lot of fun: for Series 01 you get a blind bag of socks with no idea which you’ll get. Series 02, featuring a line-up of well-known Toronto street artists which I’m a part of, will switch from the bag to a custom made box, making the product that much fancier.
I don’t know how much more I can say until the official release date in a few weeks, but there are additional events on the horizon which I’ll be involved in as part of the promotional campaign, so I’ll have that news as it happens.
I am VERY excited to be part of the excellent artist-driven phenomenon that is Huely, and highly recommend my dear readers to check out their site at http://huely.com!